RETAIL BUSINESS

Distribution Point

Banner Point / Distribution Point is engaged in consumer goods retail sales of goods (food / general merchandise daily) in Indonesia proved to be very promising. This is supported by two factors: basic food goods are goods which must be required by every human being and the population of Indonesia is very large, about 230 million people. This raises the picture of why the field of retail sales of consumer goods for goods is always stable even though the world be stricken with a variety of economic crisis. Had only two types of businesses which take advantage in this field, namely business form traditional (market, shops, traditional grocery stores, etc.) and retail markets modern (franchised mini markets, super markets, hyper markets, etc.).

In development now, it was obvious that the modern retail market with huge capital in Indonesia experienced rapid growth, leading to even turn off traditional business forms that characterized other small capital. For it is in line with the spirit of populist economics, in the near future we will introduce a business concept to a third type called private franchising business (personal franchise).

This concept was adopted almost all of the benefits of a franchise in the modern retail business, but the investment cost is much cheaper, can be done by all people and has a potential income of no less than the mini market franchise that is booming in Indonesia.


FRANCHISE PERSONAL / PERSONAL FRANCHISE

Personal franchise concept arose in response to the demands of the need for a solution to the economic populist who has competitiveness in the face of invasion from the capital of the modern retail market. Therefore, it is a private franchise business has the following characteristics:

* PRODUCT: products sold here is the product of consumer goods / food / consumer goods daily from famous brands which are needed by all people. The number of incomplete items may be said to meet the primary needs of the family.
* PRICE: the price of the product will be very competitive when compared with the modern retail market. It is difficult to apply to traditional businesses due to unavailability of raw yag system. But personally have adopted the franchise system of modern retail goods distribution efficiency coupled with low operating costs, making goods prices will very likely be pressured to compete in the market.
* PROMOTION: promotions will be done nationally and supported by a strong networking system, so it can reach all levels of society without too much burden on businesses.
* LOCATION: unlike a traditional business and the modern retail system that requires a strategic location, a private franchise business does not need a place to be strategic. Even your house can be a place of business.
* DELIVERY SYSTEM: additional benefits gained by consumers is the delivery system or delivery of goods to the house. Survey shows that the majority of urban residents liked this because of reasons SAVE TIME, SAVE ENERGY, SAVE COSTS.
* DISCOUNTS: Every purchase of goods will deliver customers the opportunity to get discounts between 2% -4% utnuk ALL TYPES OF GOODS, FOREVER, WITHOUT drawn.
* INCOME OPPORTUNITY: all customers have an equal opportunity to earn money by simply introducing shopping system like this to their colleagues or relatives. It's so easy it can be done in Indonesia, so predictable that this personal franchise will be a wave of extraordinary business in the near future.
* COST OF INVESTMENTS: investment cost is very low, even when compared with traditional business though.
*

HOW TO WORK BANNER POINT (BP)

A Distribution Point (DP) can do two things in the operations is to open such stores in general or simply make it as a warehouse where stocks of goods.

As the warehouse inventory, then a DP must do the following things:

* Building a network of customers around the location of DP are, it is assumed in local neighborhoods in a single environment, a BP will be able to get more than 300 customer households.
* Create a data base needs of the families of customers in one month
* Preparing for the goods ordered by each customer.
* Delivering the goods are ordered in accordance with the agreed time.

Goods needed by the DP will be in the warehouse area of supply by the Distribution Center (DC) Local periodically.


TERMS TO BE A DISTRIBUTION POINT (DP)

* License franchise USD 40 million. The license is valid forever throughout Indonesia. So a DP can do business anywhere in all the districts / municipalities in Indonesia.
* Own a set of computers and motorcycles to deliver the goods.
* Preparing purchase basic food items at the beginning of stock valued at USD 10 million.


THE POTENTIAL BENEFITS AS A POINT DISTRIBUTION

A DP will benefit the commission of approximately 5.8%, which consisted of 3% commission and 2.8% commission distribution marketing.

The potential benefit of a DP can be calculated as follows:

* Assuming a RW has a 250-500 head
* A DP is assumed to have 300Keluarga in his neighborhood as a customer.
Each household is assumed to shopping * food / her daily needs USD 1 million / month / Family
* The estimated turnover of a DP = 300 Keluargax Rp 1 million / month / Family = USD $ 300 million / month
* Estimated commissions earned = USD $ 300 million x 5.8% = USD 17.4 million / month
* Estimated operating costs (salaries, gasoline, etc) = USD 3.4 million / month
* The estimated net profit of a distributor is Rp 14 million / month

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